Peter currently works as a consultant. He was most recently Head of Business Analytics at Cult Beauty – a global leader in beauty e-commerce – where he led insights across finance, operations and marketing and worked closely with the executive chair and board on establishing growth plans for the company. Leading up to Cult Beauty's acquisition by THG plc in August 2021, Peter was an instrumental part of the management team completing the sale. He directed the business's due diligence and took a leadership role in the pitch and investor meetings. His background is in hedge funds and renewable energy projects, both as a portfolio manager and a fundraiser.